Grounded theory (GT) is a well-known method for qualitative research. It is different because it focuses on building theories directly from carefully analyzed data (Glaser & Strauss, 1967). This method focuses on inductive reasoning, which lets researchers build conceptual frameworks from real-world evidence instead of testing hypotheses they already have. The core of GT lies in its rigorous coding process, a systematic approach to organizing data into meaningful categories and discerning relationships between these categories to construct robust theoretical insights.